Businesses are facing unprecedented uncertainty. Covid-19 has significantly disrupted our normal ways of thinking and operating. We need to radically transform our organisations now so that we are prepared for any new disasters and the "new reality". Critical activities that we need to focus and act on now, just to restore our business and survive over the next weeks and months, including emphasizing the well-being of our people, finances, operations, and business continuity. But at the same time, we should not ‘let this crisis go to waste’ and prepare to flourish by taking a medium to long term view on supply chain infrastructure, customer and market dynamics, IT and digital capability within our new reality. You must set out a framework for your business that will help you to: Act now to stabilize your business, Restore your operating parameters, and prepare your business to Flourish in the post-pandemic new reality. All key activities should be examined in-depth, and strategic yet practical initiatives for these activities identified in each of the above stages, to develop a business response roadmap that will ensure a resilient and flourishing business in the "new reality".